— SELECTED WORK & CASE STUDIES
Marketing that
moves numbers.
A selected portfolio of growth strategies, technical implementations, and performance campaigns — built for startups and mid-market enterprises across the US and Europe.
I focus on marketing that moves numbers. Below are detailed frameworks and projects showing how I solve complex digital growth challenges, from technical SEO architecture to full-funnel paid acquisition.
+200%
Organic traffic growth delivered
3.8×
Meta Ads ROAS improvement
8.5k
Professional community
US&EU
Markets served
+200%
Avg. organic traffic growth
$100K+
Revenue generated for clients
3.8×
Best-in-class Meta Ads ROAS
99.8%
Server-side data accuracy
— SELECTED WORK
Proven impact.
Scaling Organic Traffic & Server-Side Tracking
GTM
Meta CAPI
Technical SEO
B2B SaaS
Full-Funnel Paid Acquisition for Spanish Retailer
Meta Ads
Google Ads
CAPI
E-commerce
Lifecycle Email Engine That Replaced Paid Spend
Automation
GoHighLevel
EdTech
— SERVICES
How I can help.
Productized growth services for startups and mid-market enterprises — clear scope, transparent pricing, and ownership from strategy to execution.
SEO & Organic Growth
From €900/mo
Built to get you ranking in the top positions across Google, ChatGPT, and emerging LLMs.
- I work every project end-to-end: on-page & off-page optimization, technical SEO, and an initial audit to surface key opportunities.
- You get a live dashboard and a monthly review so you can clearly see how your rankings and business impact evolve.
- Design, content, and site architecture are always part of the work — including a new web build when it’s needed to maximize results.
- It’s not just about traffic, but about turning it into real sales and leads.
Local SEO
From €250/mo per listing
Designed to make your business show up on Google Maps and stand out from competitors in your area — capturing local clients right when they’re searching.
- Local SEO is key for your business to dominate in your city and attract clients from your immediate area.
- Includes Google Maps positioning and the full setup of your profile (photos, products, services & info), plus a content audit.
- I prepare monthly optimized posts for your Google Business Profile and a monthly report so you always know the evolution and results.
Performance Marketing
From €1,200/mo + ad spend
Designed to make your business show up on Google Maps and stand out from competitors in your area — capturing local clients right when they’re searching.
- Market opportunity analysis, keyword mapping, and budget allocation built around your real margins.
- Creative testing frameworks and continuous optimization to push ROAS and cut wasted spend.
- Server-side tracking and clean attribution so every euro is measured accurately.
- Transparent reporting tied to revenue, not vanity metrics.
Automation & Data Infrastructure
From €800/mo
Advanced tracking and automated workflows that turn clean data into a scalable growth engine.
- Full setup of GA4, GTM, server-side tracking, and Meta CAPI from scratch.
- Custom automated email & CRM workflows using HubSpot, Mailchimp, or GoHighLevel.
- Data pipelines and dashboards that surface the metrics that actually drive decisions.
- Clean data infrastructure — the prerequisite for any AI or algorithmic bidding strategy.
— TRUSTED BY
Selected clients and partners across education, e-commerce, healthcare, SaaS, and entertainment.
— PROFESSIONAL ENDORSEMENTS
What others say.
Santiago transformed our digital presence from zero to a fully booked schedule. His approach is methodical, data-driven, and delivers measurable results from day one.
AK
Alexandra Kim
Director, Westchester Prep · New York
Working with Santi was a game changer for our tracking infrastructure. He brought server-side expertise we simply didn’t have internally and rebuilt our attribution from the ground up.
MR
Marco Ribeiro
Head of Growth · B2B SaaS · Lisbon
As a student at The Bridge, Santiago was the professor who actually made analytics click. His ability to connect technical complexity to real business decisions is rare and genuinely invaluable.
SL
Sofia Larsson
Digital Marketing Lead · Stockholm
Ready to
scale your
growth?
Let’s talk.
Open to opportunities &
collaborations.
Based in Madrid. Available for remote roles globally, fractional engagements, and strategic consulting. Currently interviewing for senior growth and marketing strategy roles.