GROWTH MARKETING – SEO & SEM
Santiago Mora
Digital Marketing Consultant
I help businesses grow through SEO, performance marketing, and analytics—acting as a fractional CMO who handles both the strategy and the actual execution.
+200%
Organic traffic growth delivered
3.8×
Meta Ads ROAS improvement
8.5k
Professional community
US&EU
Markets served
INTRODUCTION
Meet Santiago
A 90-second look at the strategy, philosophy, and international background behind the work.
● BASED IN MADRID · OPEN TO GLOBAL ROLES
— ABOUT
You work with me. Not a junior, not a team you never meet
🇪🇸 Madrid
🇮🇪 Ireland
🇨🇳 China
🇺🇸 USA
🇮🇩 Bali
I’m from Madrid and I’ve lived and worked in a few different countries, so I’m used to clients in different markets, languages and time zones.
I work with startups and growing companies across Europe and the US, specialising in SEO and paid advertising. Depending on the project, I either lead the full marketing strategy or focus on solving a specific problem.
I also teach. I’ve run courses and workshops for in-house teams, and I share what I’m learning on Instagram and TikTok. Explaining things simply keeps me honest about what actually works.
— LEADERSHIP & EDUCATION
I like teaching what I know
True expertise is about simplifying complexity and helping the people around you grow.
Digital Marketing Teacher
Assisted in delivering digital marketing courses—leading CRM and automation modules with tools like HubSpot and Zapier—while providing practical workshops, technical support, and hands-on mentoring for student projects.
Corporate
Workshops
Hands-on sessions for in-house marketing teams. We work on your real setup (tracking, ads, SEO), so people leave knowing how to do it, not just the theory.
Digital
Community
Sharing practical breakdowns of web analytics, search engine updates, and modern AI tools on Instagram and TikTok to help marketers stay ahead with what actually works.
8,500+
PROFESSIONALS FOLLOWING @GROWTH_WITH_SANTI
— CORE SERVICES
How I can help.
I keep my client list small on purpose. You talk to me directly, I know your business well, and things move fast.
01
SEO & Organic Growth
I make your site easier to find on Google and on AI tools like ChatGPT. That means fixing what’s broken technically, structuring the site properly, and creating content around what your customers actually search for.
↗
02
Paid Media (Google & Meta Ads )
Campaigns built to bring in leads and sales, not just clicks. I set up the tracking first so we know what’s working, then test, cut what isn’t, and scale what is.
↗
03
Fractional CMO & Growth Management
For companies that need someone leading marketing but aren’t ready for a full-time hire. I build the plan, decide where the budget goes, set up the tools and automations, and help run it all.
↗
04
Teaching & Mentoring
For freelancers, business owners and marketing teams who want to do it themselves. I share the same methods I use with clients, adapted to your level.
↗
— 100% TRANSPARENCY
Results you can measure.
I build SEO and ad strategies with one clear goal: more visibility, more traffic and, most importantly, more sales for your business.
No vague promises. From day one you get a live dashboard so you can see exactly what’s happening, and I keep a close eye on your project every week.
And if something isn’t working, you’re not locked in. No long-term contracts: we only keep going if you’re seeing results.
— SELECTED WORK
Proven impact.
Scaling Organic Traffic & Server-Side Tracking
GTM
Meta CAPI
Technical SEO
B2B SaaS
Full-Funnel Paid Acquisition for Spanish Retailer
Meta Ads
Google Ads
CAPI
E-commerce
Lifecycle Email Engine That Replaced Paid Spend
Automation
GoHighLevel
EdTech
FAQ
First I look at your website, your industry and your competitors, then we go through it together on a call. It's free and there's no commitment. I'll tell you what's holding your business back and what I'd do in your position. And if SEO isn't the right move for you right now, I'll tell you that too and point you to what fits your business best, even if it's not me.
No. Nobody controls Google, and anyone who says otherwise either doesn't understand how it works or will end up putting you on paid ads to keep the promise. What I do guarantee is a clear plan, consistent work and real data, so you can see how things are moving at all times.
No. I only take on projects where I know I can genuinely help. I'd rather have a few happy clients than lots of frustrated ones.
I don't really do "just fix this one thing" jobs. I work on full projects, because SEO and ads only work when everything fits together: the website, the content, the tracking and the campaigns. One isolated piece rarely gets results, and I don't want to charge you for something that won't move the needle.
It depends a lot on your industry and competition, but as a rule of thumb, at least €15 a day per channel. Below that, Google and Meta don't get enough data to optimize, and you end up paying a lot to learn very little. On our first call I'll give you a realistic figure for your case.
With ads, you'll have data and leads within the first few weeks. With SEO, the first signs usually show up in 1 to 2 months, and solid results come between months 4 and 6. If someone promises you rankings in a week, be wary.
No. If you're seeing results, we keep going. If not, there's no point tying you to a contract. That keeps me working hard for it every month.
It depends on how long you can wait. Ads bring in customers right away, but the moment you stop paying, they stop. SEO takes longer, but it builds something that keeps working. For most businesses, the best approach is a mix of both.
It won't kill it, but it is changing it. More and more people ask ChatGPT or read Google's AI summaries before they click on anything. That's why I work on your site so these tools understand you and recommend you, not just so you show up in the usual results.
With me. From the first call to the last report. Your account never gets handed off to a junior.
No. I split my time between Madrid and Bali and work remotely with clients across Europe and the US. If you need local SEO, I tailor the strategy to your city, wherever you are.
Join my community
— PROFESSIONAL ENDORSEMENTS
What clients say
I only take on projects and businesses where I know I can genuinely help and make a real impact. No rigid contracts, no long-term lock-ins—just close collaboration and clear results for the sectors I know best.
Ready to
scale your
business?
Let’s talk.
Open to opportunities &
collaborations.
Based between Madrid and Bali.
Whether you need a fractional CMO, a hands-on partner for SEO and paid media, or strategic guidance, I’m open to remote roles, fractional engagements, and select consulting.