— GROWTH MARKETING & PERFORMANCE STRATEGY
Santiago Mora
Scales digital ecosystems.
Bridging the gap between technical execution and business growth through data-driven SEO, Advanced Analytics, and Performance Marketing architecture – for startups and mid-market enterprises across the US and Europe.
+200%
Organic traffic growth delivered
3.8×
Meta Ads ROAS improvement
8.5k
Professional community
US&EU
Markets served
INTRODUCTION
Meet Santiago
A 90-second look at the strategy, philosophy, and international background behind the work.
● BASED IN MADRID · OPEN TO GLOBAL ROLES
— ABOUT
Global perspective.
Technical depth.
🇪🇸 Madrid
🇮🇪 Ireland
🇨🇳 China
🇹🇭 Thailand
🇦🇷 Argentina
Originally from Madrid, my career has been shaped by an international trajectory across four continents. This global exposure allows me to navigate diverse market dynamics and scale cross-border digital strategies with precision.
I specialize in building robust organic and paid acquisition funnels, implementing advanced server-side tracking, and auditing technical SEO architecture for early-stage startups and established mid-market companies in the US and Europe.
As Lead Professor of Digital Marketing at The Bridge, I design curricula and mentor professionals in technical SEO, paid media, and growth frameworks – because expertise means nothing if you can’t transfer it.
— LEADERSHIP & EDUCATION
Expertise shared
at scale.
True expertise lies in the ability to simplify complexity – and to build the people around you.
Lead Professor
at The Bridge
Designing curricula and mentoring the next generation of marketing professionals in technical SEO, paid media architecture, and growth frameworks.
Corporate
Workshops
Technical workshops and mentorship programs for internal marketing teams to optimize their tracking infrastructure and cross-channel setups.
Digital
Community
Breaking down complex web analytics, SEO algorithmic changes, and AI marketing integrations into actionable insights on Instagram & TikTok.
8,500+
PROFESSIONALS FOLLOWING @GROWTH_WITH_SANTI
— CORE CAPABILITIES
What I do.
Enterprise-grade marketing delivered with the speed and ownership of a senior individual contributor.
01
Organic Growth &
SEO Architecture
End-to-end technical audits, crawlability optimization, site architecture, and on/off-page strategy. Optimization across traditional search engines, ChatGPT, and emerging LLM discovery.
TECHNICAL SEO
LLM VISIBILITY
AI SEARCH
CONTENT ARCHITECTURE
↗
02
Cross-Channel
Performance Marketing
Full-funnel paid acquisition strategy across Google Search and Meta Ads. Market opportunity analysis, keyword mapping, budget optimization, and creative testing frameworks.
GOOGLE ADS
META ADS
ROAS OPTIMIZATION
CREATIVE TESTING
↗
03
Marketing Automation &
Data Infrastructure
Advanced setup of GTM, GA4, server-side conversion tracking, and Meta CAPI. Custom automated marketing workflows and data pipelines using HubSpot, Mailchimp, and GoHighLevel.
GA4
GTM SERVER-SIDE
META CAPI
CRM INTEGRATION
↗
— SELECTED WORK
Proven impact.
Scaling Organic Traffic & Server-Side Tracking
GTM
Meta CAPI
Technical SEO
B2B SaaS
Full-Funnel Paid Acquisition for Spanish Retailer
Meta Ads
Google Ads
CAPI
E-commerce
Lifecycle Email Engine That Replaced Paid Spend
Automation
GoHighLevel
EdTech
— PROFESSIONAL ENDORSEMENTS
What others say.
Santiago transformed our digital presence from zero to a fully booked schedule. His approach is methodical, data-driven, and delivers measurable results from day one.
AK
Alexandra Kim
Director, Westchester Prep · New York
Working with Santi was a game changer for our tracking infrastructure. He brought server-side expertise we simply didn’t have internally and rebuilt our attribution from the ground up.
MR
Marco Ribeiro
Head of Growth · B2B SaaS · Lisbon
As a student at The Bridge, Santiago was the professor who actually made analytics click. His ability to connect technical complexity to real business decisions is rare and genuinely invaluable.
SL
Sofia Larsson
Digital Marketing Lead · Stockholm
Ready to
scale your
growth?
Let’s talk.
Open to opportunities &
collaborations.
Based in Madrid. Available for remote roles globally, fractional engagements, and strategic consulting. Currently interviewing for senior growth and marketing strategy roles.